TikTok will also curate a Disney100 playlist that features popular hits from the Disney catalogue such as songs from The Lion King and High School Musical. The four-week activation will be live in 24 regions around the globe and includes more than 48 participating Disney handles on TikTok. “We're thrilled to partner with Disney to celebrate the company's undeniable impact on entertainment and on families around the world, starting by giving TikTok's passionate community of Disney fans unique access to content and experiences they can't find anywhere else,” she added. "The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands," said Nicole Lacopetti, global head of content, TikTok. Character cards can be collected when fans perform certain tasks as they explore the activation page such as watching videos.ĭon't miss: Disney's Lucasfilm shuts SG office, cites industry's poor economic outlook On TikTok, users will have access to a Disney100 content hub page where fans will be able to watch videos from Disney's brands, play daily Disney trivia and create their own videos with Disney music and effects.įans will also collect and trade character cards of their favourite characters to win unique profile frames on the platform. The activation will feature content from Disney, Disney Parks, Pixar, Marvel and Star Wars to name a few. In honour of The Walt Disney Company's 100-year anniversary, TikTok and Disney have partnered on an interactive Disney100 activation on the social media company’s platform.
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